#Layout about us page design how to#

Next, use the search engine listing preview to edit the meta content for your About Us page in Shopify. You’re also able to determine the visibility of your page on the right side by setting the date it’ll be published. You can write your title and add the content. Use the editor to write the contentĪs you’ll see, Shopify’s editor has limited functionality with only a few fields you can use to create your About Us page.įrom here, you can add the basic content to your page. If you’re creating your first About Us page in Shopify, click the green Add page button to create the new page. Once there, navigate to your admin dashboard and, on the left-hand menu, click on Online store > Pages. Navigate to your Shopify pagesįirst, you’ll want to go to your Shopify dashboard and log in.

#Layout about us page design how to#

How to add an About Us page to ShopifyĬreating an About Us page for your Shopify store can be done in a few steps. #cta-paragraph-pb#Don’t forget about updating your footer! Remove ‘Powered by Shopify’ in a few simple steps and replace it with something more on-brand. Once you think through those questions, you’ll want to get started writing an About page that fits your brand.

What can you let them know about your brand that’d help them trust you more?.

What would they want to see on an About Us page that connects with your product?.

Now, exactly what you’ll decide to include will vary.īut as you write your store’s About Us page, you want to think about your customers’ needs as well as their pain points.

Describing your ideal customer and how you’ll help them.

Showing off any wins, certifications, testimonials, or social proof to improve customer confidence and trust.

The use of persuasive language (speaking how your ideal customer speaks).

Images of you and your team, adding that human touch to your brand.

A summary of your brands business model.

However, Shopify stores will want to include a few key elements: What you include will depend a lot on your industry or even what products or services you offer. There’s no one-size-fits-all approach to writing a company About Us page. Image: HubSpot What’s on a Shopify About Us page?

Not just that, but HubSpot found that 31% of surveyed shoppers think an About Us page is one of the most important parts of a website. Your About page will help nudge customers closer to making a purchase. Research shows that 86% of consumers say that authenticity is a key factor when deciding what brands they like and support-and 57% of consumers think that less than half of brands create content that resonates as authentic. Do you really need an About Us page?Įvery ecommerce business, whether large or small, needs to have an About Us page if they want to display their originality and stand out.Īnd building an About Us page is the perfect opportunity to tell your authentic story. Explain what you sell and why-talk about the care, the quality, and attention to detail that goes into every product that your store sells.Īnd customers want to know who they’re doing business with and what they’re spending their money on. A brand vision and mission statement should reflect the aspirations and values of your target audience. Your audience is made up of human beings and they want to hear your brand’s story from a human perspective. The About Us page is a page on your Shopify store that reflects your brand and your values-answering your visitor’s questions when they come across your website and want to learn more. #cta-visual-pb#Create an About Us page that stands outMake your business stand out from the crowd with an About Us page that tells your visitors who you are and why you do what you do. 4 Shopify About Us page templates to get you started.How to make a Shopify About Us page with Shogun.